My career has really taken shape at Beyondly. Joining in 2020 as Sales & Marketing administrator, I was able to truly learn the ins and outs of Beyondly - how the business works, our services and, most importantly, where I fit, and how I can have an impact. I am a very driven person, so throughout my development I have benefitted from always having goals set, engaging in training courses and working closely with my line manager to understand what I can do better, all with the intention of supporting the business in my role.
When I joined, I had already started my Level 6 Diploma with the Chartered Institute of Marketing (CIM) and Beyondly was such a supportive environment to finish this qualification. The needs of the marketing department quickly shifted as the business grew, creating a natural progression for me to Marketing Coordinator in October 2021. In this role I was able to work to my strengths, and I quickly realised that marketing was the right career for me. I started to coordinate campaigns, our webinars & newsletters, and started to dip my toe into our company partnerships.
With time and exposure to the results and impact of the work I did as Marketing Coordinator, I started to take ownership of multiple areas within the Marketing function - looking after our company partners, leading campaign activity, and overseeing member communications. It was these areas that supported my development to Marketing Leader.
As Marketing Leader I achieved Chartered Marketer with the CIM, and within Beyondly I became the go to person for Partnerships – a fast-growing source of lead generation – and other key pillars of the marketing function: Digital Marketing, Member Communications and Campaigns. I had truly found a love for these areas of marketing and I was passionate about learning, so I attended a Digital Marketing Masterclass course and - with the support of a career mentor and working closely with our Brand Marketing Manager - decided to put forward a business case for a brand new role. This role would split the key commercial and key brand areas of marketing, allowing each area to have the attention it deserves, and I became Commercial Marketing Manager in 2026.
- Adaptability – We work in a very fast paced, changing industry – one of the reasons I love my role – therefore I am required to adapt quickly, day-to-day, to meet the needs of my role and the business. This need has increased as I have progressed, as I no longer only have to think about my tasks and responsibilities, but also other peoples as well.
- Efficiency – This is one that I am proud of and highly recognised for. I work relatively quickly and do not dwell too much on what is out of my control. This is a skill that has grown over time, with each role I have taken on at Beyondly increasing in responsibility, workload and expectations.
- Confidence – This is a skill I can sometimes doubt, but one that I feel has improved the most throughout my time at Beyondly, and it has played a key role in my progression. Confidence is important for my role - especially when overseeing our partnership base and ensuring continued growth in this area - but also for our digital marketing strategy and advising the business in this area, and finally, leading our prospecting campaigns.
Pushing myself out of my comfort zone has been the key driver in developing my skills. Navigating those difficult conversions, visiting that partner, sharing that new idea in a room of people and giving it a go. BUT most importantly, managers and mentors around me at Beyondly have always encouraged me to be the best I can.
Find your niche, how can you stand out. Take EVERY opportunity that comes your way and make it something brilliant. This could be something as small as picking up a task that no one else wants, or as big as doing a two-day training course – whatever it is just say yes.
